Five Benefits of Cardboard Displays at the Point of Purchase Improving the sales of a product at the retail shops is not an easy task. You need to make it stand out at the point of purchase. It is, therefore, no surprise that large display boards are becoming common in retail stores and supermarkets. Displays […]
While the benefits of choosing Kraft chipboard paper over standard cardboard are widespread and varied, many assume that this versatile, practical and economical material is a relatively recent innovation.
Paper packaging materials are produced from a valuable substance called cellulose which is extracted from trees. These packaging materials are durable, easy to treat and light weight for cargo shipment. They can be made to fold flat for storage and shipping and they can be fluted for extra protection and cushioning.
“You only get one chance to make a first impression” – Will Rogers According to some market research studies, ‘more than one third of consumer decision making is based on package design’. In an increasingly competitive consumer landscape, it’s crucial that your packaging is working for you, not against you.
The paper and cardboard industry uses a lot of jargon that can be hard for those who are not specialists in the field to understand. This short glossary has definitions of important or frequently encountered terms in the industry.
Could switching from plastic to eco-friendly packaging be the answer to halting global warming? Effects of global warming are on the rise. The sea levels are rising as a result of melting of the icebergs. There is an increase in temperature levels in many parts of the world a situation that is affecting the ecosystem. […]
Why cardboard is on a roll Is it time to take a fresh look at die cut cardboard? With awareness growing about the issues of single use plastic, people are looking for environmentally-friendly alternatives for packaging their products.
Retailers and other consumers of packaging material have high expectations and now often want specific, retail-ready boxes that can come in all shapes and sizes to fit a particular environments.
A product’s packaging plays a vital part in influencing the consumer’s buying decision. Not only does it communicate your company’s values, but also sets your brand apart.
Preston Board & Packaging supply a variety of solid board products to different industries, from bed manufacturing to cable reels, from point of sale advertising to mounting boards, from cake boards to meat boxes. We offer a diverse range of Paperboard, Chipboard and Display Board products in various sizes and thicknesses to suit all applications.